at NFL network, i led a team to kick-start the growth of @NFLGameDay, turning it into an account with a prominent voice on football twitter.
In my first season of leading the brand, we experienced a follower growth of 38% from 90k to 125k followers after years of plateaued growth.
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Since leaving NFL Network, I have continued to work on my social media presence through creating and growing a presence on tennis twitter.
On this account I focus on the under-served women's professional tennis market and have grown quickly, amassing millions of impressions every month.
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My philosophy is the same, whether running brand or fan accounts:
Post with a target audience of one in mind. Engagement will follow.
